1-Day Startup Sales Bootcamp
Enroll to get on the interest list or reserve your seat
4 out of 5 spots available the March 14th program
"We knew we could provide a great experience for our B2B customers, but brought Juliana in to lead a workshop to help refine our approach. Juliana's deal framework and tactics are impressive. Regardless of your experience level, I can’t recommend working with Juliana enough."
- Jamie Wong, Founder and CEO of YC-backed Company, Vayable
How does the bootcamp work?
I often find myself on the other end of a sales pitch with the founder of a great product. In many cases, I actually do want to buy, but find in their communication, they miss the fundamental questions and tactics to make doing so a priority for me.
Others, don't get the right initial buy-in to quickly learn if I'm the right prospect for their product and misuse their very limited time and resources.
After a few of these recent interactions, I started to wonder: how many opportunities do startup executives miss and how many focus on the wrong prospects?
I know no one, especially a startup executive, thinks they need to be taught "how to sell." That said, there are tactics in communication as well as uses of technology that just don't come out of raw sales talent.
To start off I'd ask, how much is closing more deals worth to you? For this program, I've developed a framework and set of communication and technology best practices to help you more quickly prioritize, qualify and close the appropriate deals.
This program was first developed for a venture-backed startup, and was designed with the busy founder or early-stage sales leader in mind. We'll discuss your product with a small group of 4 other B2B startups and take a full Saturday to turn you into the rainmaker you deserve to be.
What we will do
Get ready for us to work through your current sales process. Our program is broken into 4 workshops designed to push you through your current sales bottleneck.
Throughout, we'll discuss the communication tactics and best practices to increase contract value, decrease sales cycles, increase outbound conversions to meetings, do a better job qualifying.
We'll think through you current deals as examples, as well as discuss when and how to invest in sales technology for growth.
Time and pricing
To keep interaction high, this workshop will be limited to 5 companies (max of two people per company). This 1-day program is set to go from 10:00am to 6:00pm on Saturday, March 14th.
Based on student feedback from the 1st February 7th program, the March 14th session price has been increased to $499 for 1 company exec and $599 for 2 company execs. This includes the cost of the space, light refreshments and a networking lunch at 12:00pm.
As we continue to develop the program we expect the eventual cost to sit between $699 and $899 to reflect the nature of the content, day-long nature and small-group focus.
Who should sign up
Time-sensitive tech founders and growth-focused executives selling B2B. Contract values of at least $1,000/year will get the most out of the program.
You should be laser focused on results and thinking decreasing sales cycle time and increasing contract values. After you sign up, I'll shoot you a note to make sure I think you'll get a ton of value.
What students are saying
After our first sold-out pilot class, here's what a few students had to say:
"I have to say out of my 15 years sales experience, the most incredible sales course I've ever taken. The way Juliana helped me hone in on my value proposition was invaluable and I can't wait to take my newly learned sales framework to prospective clients and close some deals."
-VP of Sales at a SaaS and enterprise analytics startup
Juliana is truly a master of her craft. She synthesized years of sales experience into practical, interactive, hard-hitting training that anyone in B2B sales could benefit from. She held me identify several holes in how we communicate to our potential customers and then provided the content and tools to immediately fix it. Definitely will work with her again!"
-Founder of a 30-person dev shop launching a new content aggregation product with large government clients
"I thought the seminar was excellent and I walked away with what I need to do to move forward in the sales direction with our product. You being able to relate actual case studies to how things actually played out really helped. Class was a tremendous value to me and I think an integral part for us to launch. I'd pay $500 easily for what I learned and the time saved in the process."
-Executive with 20 years sales experience in commercial furniture launching a new commercial design software
Your Instructor
Juliana Crispo is Director of Enterprise Sales at Ghostery in New York City. While there, Juliana's opened up new verticals in the financial space, and worked with her team to quickly close accounts with almost half of top 25 ecommerce brands.
Juliana has worked in a variety of sales roles at growth startups such as Meltwater Group, where she consistently ranked as a top 5 contributor out of over 600 sales people. While there, she hired, trained and managed new salespeople into top sellers.
Juliana's background ranges from developing the sales process in new verticals from scratch, to closing millions in new business with brands like Groupon, JP Morgan Chase and Staples. She's used this experience to develop a framework to help startups more quickly develop a repeatable sales process.